On a daily basis, letter boxes are bombarded with leaflets, letters and catalogues from various companies offering numerous incentives and reminders of the products and services they are trying to sell. The majority of this mail has no relevance to the household and is considered ‘junk mail’. Junk mail is often binned even before reading and holds little value in the eye of the consumer.
This lack of regard for such mail could pose a threat to any direct mailing marketing campaign. If the information that is being posted is not audience focussed and does not offer the right messages, there is a high chance that the mail will follow the junk – straight into the bin. Understanding who your target audience is and what their needs are in terms of an effective marketing message can only help improve the effectiveness of such a mailing campaign. This could be achieved through personalisation – sending a letter to ‘A valued consumer’ rarely gets you off to a good start’. Effective campaigns can also be achieved by ensuring that the message is clear and is something that the intended audience actually wants to read and that the direct mail stands out, whether that be from a well-planned layout, good design or colour use; for example.
Who can help with your direct mailing?
Industry experts in direct mailing are able to provide experience based knowledge on what methods work – and, as importantly, those that don’t – in the bid to stand out from junk mail. Companies such as Orbital Mailing, offer a range of mailing services that can help improve the effectiveness of your campaign and help to ensure that your campaign is not just another piece of mail that is posted through the letter box. Many companies offer mailing services such as envelope filling and printing which gives you greater options when thinking about the amount of information you want to send to your potential customers. These mailing services also make for a quick and easy assembly process meaning that your message can be distributed in a timely manner to make the most of any direct mail campaign.
Who to contact
Are you looking to improve your direct mailing campaign? If so, please speak to a member of the Orbital Mailing team by calling 01795 415100 to discuss your campaign requirements. A knowledgeable team member will be happy to suggest possible services that may be beneficial to your campaign and also advise on the next steps as part of the campaign. Alternatively, if you would like to view the range of mailing services available that could help make your direct mail stand out from the junk mail, please visit the Orbital Mailing company’s website