Welcome to B2B Source
Follow us:

Is ‘Product Intelligence the future of ecommerce?

e-commerce-ppc.jpgEcommerce is no longer a passing fad with recent figures showing an increase in online sales in August 2013. With this in mind, leading fulfilment providers have been looking into the future of fulfilment for ecommerce and have posed some interesting questions which perhaps remain answered. Channel Intelligence looks to solve these questions.

At a seminar at University of Cambridge, fulfilment providers made reference to ‘a big gap’ between customer and retailer communication between placing and order and delivery. After a placing an order, the next time a consumer hears from a retailer is when a shipping notification is received. This gap presents opportunities that have not been well covered by fulfilment companies at present. Should consumers be able to make changes to their orders all the way up to shipment and possibly beyond? Right up until you pick and pack the order, there is time to make changes.

A change of delivery address can cause the biggest of problems to fulfilment providers. Tame Bay speculates on this matter saying: “Think how great it would be if the parcel got notified that you’ve asked for a change of address and the next time it’s scanned the parcel instructs the courier to put it back on the van because it’s off to a new destination?” This is perhaps something for future - a gap that hasn’t yet been addressed in the most efficient way.

Fulfilment Transparency 

When it comes to efficient fulfilment, one of the biggest obstacles to overcome is the ‘transparency’ between retailer, warehouses, pick and pack and the end consumer. The biggest fear for those ordering online is that they do not receive their order and have wasted their money. Eliminating these ‘where is my order’ moments is next on the agenda to building trust. Developing one coherent system will be the key to plugging these gaps and pave the way to an even bigger future for ecommerce

⇐ Back to Services

Other stories

A guide to Catering Supplies

Whether you’re starting up your own catering business or wish to extend your range of services, purchasing good quality catering supplies will help your business shine brighter than the rest. From blast freezers to hob units, every detail must...

Read more...

Logistics Outsourcing

Often companies who outsource their logistics retender at the end of the consultancy contract. However this approach doesn’t always utilise the full benefits of the tender process or challenge current tender service providers. Outsourced...

Read more...

How to improve warehouse operations

As a warehouse manager, you’re going to have a lot on your plate. There will be pressure from many different areas to keep your warehouse running smoothly and at a minimal cost. This certainly isn’t an easy task and there isn’t a...

Read more...