Using Direct Mail for Gaining Customers
Gaining new customers is of paramount importance when it comes to successful business. When considering how best to attract a potential customer’s attention, there a number of marketing tools which can be used. The question that remains is which is most effective in those precious few seconds it takes for a reader to get bored and look away. Partnered with the need to reach a wide spread audience whilst maintaining a quantified budget, sometimes the most suitable can be a little difficult to identify.
One tool which can be deemed very effective is direct mail. This is a simple tool used to send the likes of catalogues, flyers and informational letters via postal mail to both new and existing customers. The information that is send can be tailored to the intended reader thus improving the likelihood of success. From multiple inserts to interactive mailing – prompting the reader to respond – what the reader receives can be designed perfectly in line with your intended messages.
Don’t be another ‘junk’ mailer.
The most successful direct mail campaigns are those which consider its reader. With personalised messages and correctly named envelopes and packages, it is more likely that the reader will open the mail and read its contents – offering the best opportunity to promote interest. The use of colour and carefully selected wording can transform your direct mail into an effective tool and not just another ‘to a valued customer’ letter which is sure to be binned!
With other methods of marketing – for example television advertising – there is no guarantee of the audience reach. Although statistics may tell us that a certain group of people watch TV at a given time, it declines to mention other factors which may limit the number of watchers such as social plans or lack of interest in a programme. Direct mailing, on the other hand, almost certifies that the mail will reach the addressed potential or existing customer, ensuring that the right person is met with your intended message - if carried out correctly.
One of the most important tasks when marketing is the need to direct your message the correct target audience. Without this, your message will become lost in a sea of meaningless words. Ask a mailing specialist to help you to keep your mailing campaign as efficient as possible by tapping into their expertise.