When it comes to giving, charities are usually at the forefront of the public’s mind due to some great charity marketing. The likes of Children in Need and Comic Relief exceed donations year on year, the public seem to have a lot to give. However, as individuals struggle financially, they may have become slightly tighter on the purse strings – begging the question ‘which charity should I help?’
All charity organisations offer the chance to give something back; to help find a cure for disease, to save an endangered or mistreated animal or to change a person’s life on a daily basis. With all these worthy causes and the potential financial commitment, it can easily become overwhelming when deciding on the most worthy charity to hand over your hard earned cash to.
How does a charity stand out from the crowd?
It can be a little difficult for a charity to rely on just its pledges and the ‘good cause’ factor as a guarantee of some contribution and so I’m sure it comes as no surprise that charity organisations compete, just like any other business, for the public’s attention - in the hope that it will lead to a donation. From fundraising to TV advertisements and direct mailing, building a strong charity brand could lead to that all important public interest.
Some charities use emotional, hard hitting marketing to get the public to react, others look on the bright side with what the charity has already achieved and where it could get to. Some are informative while others offer a cute cuddly toy but all have the same hope of reaching their targets and getting the public to understand their important pledges. Charity marketing can also target corporate sponsors and other large investments – an effective way to make a sizeable dent in the fundraising target!
How Charities can get help
However, even charities can use a little help with marketing. With the aid of companies such as Orbital Charity Dynamics, positive campaigns and other types of charity marketing can be achieved, enabling the ultimate goal. Charity marketing is not just about the TV adverts or fundraising but also encompasses call centres information services and payment services which could make a huge difference to reach those target funds.
To find out more about charity marketing, please visit Orbital Charity Dynamics or contact the team on 01233214447 to discuss the services they provide.