Embroidery is an easy and cost effective way to get your brand and your company name out there. It is simple yet effective and means that your employees can market and promote the business wherever they go. Embroidered workwear is especially effective if employees travel around frequently, so why not make the most out of what you have got?
If you are considering embroidered workwear for your staff, then it helps to know how embroidery works, as there are several things that must be taken into account before you send off your design to be made.
Paper to digital
Before a design can be deemed suitable for embroidery, it must be digitalised to ensure that it fits within the area available. There are only a certain number of stitches per square in that can be worked with so that your design fits comfortably on the garment, so it’s important to make sure your design isn’t too small or too large.
Embroidered designs are first digitalised and then stitches are laid over your logo to create the design – this is all carried out by specialised computer software, so it’s helps to be precise with what you want. If you’re unsure on how to correctly design a logo so that it works well with the garment, speak to the company beforehand.
Many companies can match the colours you would like to feature on your logo exactly to the embroidery threads they have available. If you are looking for something a little special for your embroidered workwear, it’s always worth asking the embroiderer what colours are available before you begin designing your logo so that you’re not disappointed.
One disadvantage that embroidery has is that it is often not capable of reproducing small, intricate designs. Nonetheless, this normally wouldn’t be an issue with embroidered workwear as brand logos are often fairly simplistic. More often than not, plain designs and brands are the most effective, as they’re straightforward and get to the point.
It’s good to bear in mind that there are a small number of limitations when it comes to embroidery but the pros far outweigh the cons thanks to embroideries durable and long lasting nature - meaning that less money is spent out in the long run.