There are two main reasons to have a website for your Kent based business – firstly to make you easy to find for people searching for products or services in the area, and secondly to sell those products and services to the people who find you.
Remember that even the most industrious visitor won’t look at everything on every page of your website so you need to make sure that you give people every possible opportunity to engage with your website and your brand. Ensure your Kent web design agency understands how your local business arrives and wants to interact and you’ll be able to keep ahead of the conversion game.
Firstly, ensure that important content is easy to find – the most critical things need to go in the top third to half of your website where they will be visible to most users without the need to scroll down (a position called “above the fold”). Things that need to go above the fold for your local business in your Kent website design include:
- Opt-in form
- Testimonials and other credibility enhancers
- Top quality copy
- Phone number
- Social media icons (if gaining followers is important to you)
- Exciting announcements and offers
- Showcase videos
A phone number is often the first thing visitors need if they want to do business with you, so put it in an eye-catching position up in the top right (this is a strong place for calls to action – that’s why ecommerce websites put their shopping basket and checkout controls up there). Don’t just show the number either – tell prospective customers what to do with simple phrases like Call Now or Contact Us. Use imperative, assertive language and you’re more likely to get people doing what you want.
It is also important to show some sort of opt-in or call back quick form wherever you can above the fold, as some people don’t like to call for fear of getting a hard sell on the phone. Ensure you put a form in but again make sure you use assertive language – don’t ask people to get in touch for a free quote, tell them to! Make sure your Kent web design agency (like ExtraDigital) understands the principle calls to action you need on your website – phone numbers, email addresses, quick forms or other things like live chat – and you’ll be on the way to a successful and effective website that drives useful traffic and sales for your business.