A PPC campaign for an ecommerce site can be a difficult task, many ecommerce advertisers battle in the paid search area normally the big budget retailers are the ones dominating the playing field. It is becoming more and more difficult to stand out in the SERPs.
Employing the right ecommerce PPC strategy is the way forward to gaining success. It is always important to have someone that can manage your PPC account effectively and that they consider different strategies.
One strategy which must be included is making sure that the PPC ads include certain copywriting. There are three main bits of content that must be included in the add, these are;
- Proposition- the type of action the user takes, it is a call-to-action eg “shop”, “save” and “buy” are most common for ecommerce PPC. Being more creative with these words could give you an advantage.
- Offer- this is the product you are offering, this is normally always in the copy naturally.
- Value- What is the value of buying from the ecommerce store? This is often over looked and as there is a limited character search which can make it difficult to sum-up what the unique benefits of buying from that particular PPC add. Examples of these might include things such as “free shipping” and “money back guarantee”.
Knowing about the product you are advertising and the target market that it will attract will help in advertising the product when writing the copy writing.
The correct ecommerce PPC strategy is dependent on the nature and size of your online store and as ecommerce PPC is a complex undertaking it is important to have someone that knows all there is to know about ecommerce PPC advertising. Try a professional Internet marketing agency like www.extradigital.co.uk and see how profitable your ecommerce PPC could be.